Program Code: MRKTEC.S.CRT • Credit Hours: 31
Description
The Digital Marketing Technologies certificate will provide students with both theoretical and practical applications of digital marketing strategies and tools. This certificate will cover the foundational concepts in digital marketing including fundamental marketing concepts, advertising strategies, digital marketing approaches and tools, retailing and e-commerce, customer engagement and social media, graphic design, website development, consumer behavior and a marketing internship.
Career Opportunities
Students completing this certificate may obtain an entry level position in digital marketing with state and/or local government, small, medium or large sized businesses, and non-profit organizations.
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